What makes my product or service valuable to business customers?
Products are becoming irrelevant faster and faster. What was unique last year is no longer so. How do you make sure your product remains valuable?
How to avoid the pitfalls of innovation?
Innovation can cost a lot of time, energy and money. So how do you, as an organization, ensure that you guide such an innovation process properly? And what are the biggest pitfalls that you need to take into account?
The Rotterdam boyhood dreams of Vitas Kersbergen
Vitas Kersbergen is the founder of Proposition Hero. Saskia from Rotterdamse Jongensdromen interviewed him about his dreams.
I have an idea for a new product, what now?
How do you increase the changes of success? Is there a right approach to follow? Where do you start?
What makes my product or service valuable to consumers?
The consumer market is all about delivering value. But how do you make sure your product is and stays valuable? A strong proposition is the foundation of your success.
