How to avoid the pitfalls of innovation?

Innovation can cost a lot of time, energy and money. So how do you, as an organization, ensure that you guide such an innovation process properly? And what are the biggest pitfalls that you need to take into account?

What is a proposition or value proposition?

Is your pudding really as good as your marketing makes it out to be? A good proposition is the foundation of your company and the basis for growth, success or the lack thereof.

3 essential parts of a good proposition

Is a product without a function a bad proposition? Not necessarily! Who buys a product that can’t do anything functionally? Nobody, right? Well, me anyway. Last week I bought ‘The Useless Box’, a brilliantly useless box that does almost nothing. Then again, I must say: this is a great value proposition! I had a great […]