Conquering new markets & audiences

Join Proposition Hero at Upstream Festival for a fast-paced, founder-to-founder session on conquering new markets & audiences.
What makes my product or service valuable to business customers?

Products are becoming irrelevant faster and faster. What was unique last year is no longer so. How do you make sure your product remains valuable?
How to avoid the pitfalls of innovation?

Innovation can cost a lot of time, energy and money. So how do you, as an organization, ensure that you guide such an innovation process properly? And what are the biggest pitfalls that you need to take into account?
The Rotterdam boyhood dreams of Vitas Kersbergen

Vitas Kersbergen is the founder of Proposition Hero. Saskia from Rotterdamse Jongensdromen interviewed him about his dreams.
Should you renew your value proposition?

5 questions every entrepreneur should ask themself!
What is a proposition or value proposition?

Is your pudding really as good as your marketing makes it out to be? A good proposition is the foundation of your company and the basis for growth, success or the lack thereof.
Design thinking process: 5 steps to tackle complex problems

How do you tackle complex problems, find new solutions and really innovate? Design Thinking is a user-centered innovation method that helps you forward.
3 essential parts of a good proposition

Is a product without a function a bad proposition? Not necessarily! Who buys a product that can’t do anything functionally? Nobody, right? Well, me anyway. Last week I bought ‘The Useless Box’, a brilliantly useless box that does almost nothing. Then again, I must say: this is a great value proposition! I had a great […]
I have an idea for a new product, what now?

How do you increase the changes of success? Is there a right approach to follow? Where do you start?
What makes my product or service valuable to consumers?

The consumer market is all about delivering value. But how do you make sure your product is and stays valuable? A strong proposition is the foundation of your success.