Upstream Festival 2025 side event
Conquering new markets & audiences
How to unlock and position your true value
Join Proposition Hero at Upstream Festival for a fast-paced, founder-to-founder session on cracking your next value proposition. 🚀
You’ve found product-market fit in your current market. Revenue is growing. Now it’s time to scale — but how do you make sure your value lands just as powerfully with new markets and audiences?
During this open, peer-to-peer session at , we bring together an ambitious group of startup & scaleup founders who are ready to expand. Using the Value Proposition Game, guided by Vitas Kersbergen, you’ll explore and strengthen the value positioning for your new market and audiences…. Creating a ‘product-new market fit’ for your next growth boost.
We welcome you to a space to challenge and be challenged, connect meaningfully with peers, and walk away with insights into your next power move.
📅 Wednesday 21st of May – 2025
🏢Microlab, Rotterdam
13:00 – 13:30 | Say Hi & discover the basics of value positioning
13:30 – 14:30 | Co-create unique positioning for your new market & audiences with your peers
14:30 – 14:45 | Value Positioning Theater: Make it stick
14:45 – 15:00 | Coffee & founder-to-founder conversations
💬 Seats are free but limited
